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Bond needed more than a redesign. They needed a stronger foundation designed for scale, control, and long term evolution.

We partnered with Ingenuity with a plan to build from the foundation up. We worked collaboratively with their team to refresh, redefine and rebuild the brand messaging and carried this through a refreshed identity system.

Our work began with a detailed discovery phase. We reviewed analytics to understand how users behaved on the old site. We measured entry points, drop-off points, time on page, and engagement with product content.

We began the project with a thorough discovery phase, conducting an in-depth analysis of web analytics, our crafty client questionnaire and a thorough competitive analysis. Our market research involved analyzing industry trends and consumer behaviours to gain insights into the current landscape of dental practice technology solutions.

Crafting a custom website design for a sub-brand is a unique challenge in any industry, no matter how big or small the spotlight is. Often, the brand shift is a product of creating appeal within a different audience, in this case, a dramatic shift from commercial to residential clients.

Our agency was commissioned to lead a full rebrand and build a custom WordPress site, elevating KiSP’s digital presence so it could appeal broadly to industries that rely on visual storytelling and digital environments. The aim was to help KiSP break out of the “office furniture” category, positioning it instead as a versatile partner for any industry needing high-end visualization, digital tools, and environmental design.

Our creative team was up to the challenge and dove right in with members of the XK team across multiple continents to understand their vision and plans for the future.

On the heels of a fresh rebranding exercise, we kicked off the new website design project with FORREC, quickly establishing key goals for the new website and reviewing the newly established brand guidelines together.

The Flo website utilizes the WordPress multisite configuration to provide the marketing team with direct access to all three versions of the website. The site targets three distinct North American regions and languages to optimize the user experience, personalize information and perform well in regional search engines.
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